More than 1,200 relevant exam questions for general marketing, marketing specialists, technical salespeople and sales specialists
More than 380 inspirational marketing quotes
Marketing lexicon with more than 1,400 explanations of terms
Marketing news and trends direct from renowned magazine M&K – Marketing und Kommunikation
Many tips, tricks and links that will help you to breeze through your next marketing exam
A good exam prep app relies on the relevant study topics being asked. Writing exam-relevant questions, adding tips and putting together the correct answers in a short, pithy way are not necessarily among our core competencies. So, for this project, expert knowledge for the relevant exam questions and access to lecturers and educational institutions are elementary factors for success.
The Swiss marketing expert app came about in close cooperation with Jürg Kaltenrieder, lecturer, exam expert and course director at various marketing institutes. There was also cooperation with Swiss Marketing, the association for all Swiss marketing people, and with the magazine “M&K - Marketing und Kommunikation”. Thanks to this cooperation, the app contains exclusive content in the form of relevant exam questions and the latest marketing news and trends.
Extensions and new developments, both in terms of function and of content, are in progress. The app is continuously tested with users and optimised according to their feedback. Our long-term goal is to work together with exam experts from various academic fields in order to be able to make available exam-relevant questions and test preparation tips in the form of practical learning apps. For new topic clusters, in-house app clones would then be produced with similar functions but other expert knowledge, such as for the construction industry, hospitality, medicine, psychology, social work, law, banking, agriculture and many more fields.
Go from here to the landing page of the Marketing Experte Prüfungslernapp (marketing expert learning app). if you have any feedback regarding the app or suggestions for improvement and ideas for new functions, we would love to receive your input via mail or via a comment on this blog post. Naturally, we are always on the lookout for more expert knowledge, through which new fields of study can be evaluated and possibly implemented within this or a new “XY experts” app.
