Marketing experts

Preparing for tests with digital study cards
We have developed an app which helps to simplify revising for tests: with digital study cards, news, quotes and a comprehensive lexicon with explanations of terms.
Client
Apps with love AG
Year
2018

The main functions 

  • More than 1,200 relevant exam questions for general marketing, marketing specialists, technical salespeople and sales specialists 

  • More than 380 inspirational marketing quotes

  • Marketing lexicon with more than 1,400 explanations of terms 

  • Marketing news and trends direct from renowned magazine M&K – Marketing und Kommunikation 

  • Many tips, tricks and links that will help you to breeze through your next marketing exam 

Cooperation

A good exam prep app relies on the relevant study topics being asked. Writing exam-relevant questions, adding tips and putting together the correct answers in a short, pithy way are not necessarily among our core competencies. So, for this project, expert knowledge for the relevant exam questions and access to lecturers and educational institutions are elementary factors for success.

The Swiss marketing expert app came about in close cooperation with Jürg Kaltenrieder, lecturer, exam expert and course director at various marketing institutes. There was also cooperation with Swiss Marketing, the association for all Swiss marketing people, and with the magazine “M&K - Marketing und Kommunikation”. Thanks to this cooperation, the app contains exclusive content in the form of relevant exam questions and the latest marketing news and trends.

An open learning platform with many use cases

Extensions and new developments, both in terms of function and of content, are in progress. The app is continuously tested with users and optimised according to their feedback. Our long-term goal is to work together with exam experts from various academic fields in order to be able to make available exam-relevant questions and test preparation tips in the form of practical learning apps. For new topic clusters, in-house app clones would then be produced with similar functions but other expert knowledge, such as for the construction industry, hospitality, medicine, psychology, social work, law, banking, agriculture and many more fields.

Lean start-up approach

Go from here to the landing page of the Marketing Experte Prüfungslernapp (marketing expert learning app). if you have any feedback regarding the app or suggestions for improvement and ideas for new functions, we would love to receive your input via mail or via a comment on this blog post. Naturally, we are always on the lookout for more expert knowledge, through which new fields of study can be evaluated and possibly implemented within this or a new “XY experts” app.

Project team

Michael Schranz
In Michael, superhuman marketing and business know-how are tightly crammed into one person. Two green thumbs and a previous life as a builder make him survivor of the fittest. But careful: he’s not only the master of the art of speed pitching and public speaking but also of the filibuster.

Michael Schranz

CXO & Business Development
Raphael Neuenschwander
The nicest guy on earth with an accent to die for. If we were childless, we would adopt him. Plus, he’s an absolute professional when it comes to bits & bytes.

Raphael Neuenschwander

iOS Development
Overview
Michael Schranz
Michael Schranz
CXO & Business Development
In Michael, superhuman marketing and business know-how are tightly crammed into one person. Two green thumbs and a previous life as a builder make him survivor of the fittest. But careful: he’s not only the master of the art of speed pitching and public speaking but also of the filibuster.
Raphael Neuenschwander
Raphael Neuenschwander
iOS Development
The nicest guy on earth with an accent to die for. If we were childless, we would adopt him. Plus, he’s an absolute professional when it comes to bits & bytes.
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