Many small and medium-sized enterprises (SMEs) in Switzerland recognize the importance of continuing education. Due to a shortage of skilled workers and rising employee expectations, the relevance of appropriate continuing education programs is increasing. At the same time, there is no easy way to get started with this topic. A confusing landscape of continuing education options and a lack of time to explore them make it difficult to find the right programs.
A research project by the SERI (State Secretariat for Education, Research and Innovation), in collaboration with the ZHAW and emplution, therefore investigated how AI-supported continuing education counseling could facilitate access to continuing education opportunities for SMEs. The goal of the project was to create easy access: an industry-specific tool that suggests personalized continuing education options based on profiling and refers users to qualified advisors for more complex issues.