Migros Play

Fun & games
In the Migros Play app, entertaining themes from the well-known Migros Mania promotions or the seasonal campaigns for Easter, summer or Christmas are played.

An app for ever-new campaigns 

The various campaigns can be woven into the app and updated without having to upload new releases into the stores. Here are a few examples of the possibilities that we have implemented in the Migros Play app. 

Migros Play App

Virtual reality Migros branches 

LEGO bricks were given out for a purchase, from which a Migros branch could be built. In the app, games involving Migros products can be played with in a LEGO world using a pair of Migros cardboard VR glasses. 

Migros Mania Lego Filiale
Migros Play VR Brille


Experience StoryMania with its audio-story figures and exciting adventures in the Migros Play app. In addition to Disney figures, there are now also exciting audio stories for the Migroswichtel imps. All audio stories can also be listened to without an internet connection. 

M-Play Story Box
M-Play Christmas Mania
M-Play Story aufnehmen

Easter photos

For the Easter campaign, we developed AR cuddly animal masks for the sweetest Easter photos with mega-cute effect on Easter-time selfies.

M-Play Osterfilter für Selfies

Animal Planet Mania

For this campaign, Migros collaborated with the “Animal Planet” TV channel and brought the animal pictures to life. In addition to the AR animals, it is also possible to colour in animal templates which can then be turned into a 3D augmented reality animal with the app and interacts with the real environment.

Super-speedy scanner for collectible picture cards

The image scanner from Catchoom recognises the picture cards in a fraction of a second. We selected the solution from Catchoom for the scanner function. This supports image recognition, i.e. the scanner recognises the image itself and the scanning of a code is not required. A very smart and reliable solution. The scanner also offers the advantage that the image recognition happens on the device, so it also works offline, i.e. without internet connection. However, changes to the picture cards that should be recognised can be made at any time via the Cloud.

Migros Mania Sammelkartengallerie

Collaboration with MSM.digital

All potential campaigns can be implemented in the MPlay app developed by us and made accessible to the children in a simple and easily understandable way. In the innovative in-app augmented reality solutions on a Unity basis, we work with MSM.digital amongst others. The campaigns change regularly but the app always remains installed on the users’ devices, which is a huge advantage in the acceptance of the individual campaigns.

Martin Moser
Martin Moser
Project Management
Still waters run deep. A project manager with whom you can imagine sitting around a campfire, barbecuing the grizzly you’ve just caught, and pondering about the stars until the sun comes up. If you want to realise a project in a hyper-laidback, worry-free way, you’re safe in his paws.
Stefan Spieler
Stefan Spieler
Concept & Design
Design professional in all aspects. Has a beard now but is still up for every sort of goofing around when it comes to design, games, 3D, table tennis, swimming, horse riding or reading. One of the first with us and still one of the nicest.
Raphael Neuenschwander
Raphael Neuenschwander
iOS Development
The nicest guy on earth with an accent to die for. If we were childless, we would adopt him. Plus, he’s an absolute professional when it comes to bits & bytes.
Olivier Oswald
Olivier Oswald
CTO | Co-Founder
His hair is well insured and is testimony to IT experience from the very earliest days of this art. There is no technical challenge that he hasn’t already faced at one time or other. It goes without saying that he has guru status and can generate WLAN through meditation.
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