User Research

Insights

We know what users want and understand their motives before we set out on cost-intensive development.

Focus on the User

A project without user research is like flying blind in the market. The goal is to systematically identify the behaviour and experience of the user so as to better understand it. This way, we can be sure that the functionality matches user requirements before we develop a product. We continuously integrate user research activities into the individual development phases of an app. With tailored research and innovation methods, we contribute to the design of unique user experiences which draw on the context before, during and after the use of the app. Digital products can be evaluated collaterally by means of usability tests.

Methods for the development of digital services

User Research and innovation along the iRAIV model

Our user research activities can be categorised into four phases that can be integrated simply and scalably into all app development steps such as the kick-off workshop, concept development, requirements engineering or testing.

INTEGRATE - RESEARCH - ANALYZE - IDEATE - VALIDATE

Depending on which questions are to be answered and in which format the outputs create the most value, selected methods will be used.

The findings and inspiration about the user and the context of use obtained from the four phases serve as the starting position for the design of a holistic user experience (UX) with high usability before, during and after the use of the app and flow directly into the development process.