Our experience shows that every project is unique. There is not just one right project approach. We always recommend an agile approach for the development of new software. It does not make sense to implement larger software projects based on the waterfall principle. The scope is divided into sub-projects and sprints depending on the type and size of the project, so that the concepts and developed functions can be tested and improved during the development process instead of shifting all the testing to the end of the project. At the end of each sprint, the customer receives a testable version of the app, which is put through its paces both at Apps with love and by the customer. We thereby offer additional security and certainty for our customers by testing the usability directly with the defined target group in the respective target market and continuously incorporating the findings into the development. Depending on the customer's budget, goals, and expectations, such usability tests can take place in an in-house focus group, on the streets, via online testing, or even in a usability lab. Of course, it is important that such tests involve the actual target group for the product, and not just e.g. the product owners and project managers along with a few internal interested people.
Before the app is uploaded to Apple and Google for review, all insights, optimisation requests, and faults that emerge in the beta testing phase are implemented.