elementum

The Blockchain-Based Marketplace for Digital Art
With elementum, together with dloop, we have created a unique platform, through which digital art can be bought, sold and exhibited. The curated collection includes works by established and emerging artists from all over the world. The elementum.art web app combines the needs of artists with those of art lovers.
Client
dloop
Year
2020
Categorie
Concept and design, Consulting and strategy, Web development
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More Transparency Thanks to Blockchain Technology

To ensure the authenticity of the works and to promote the transparency of the art market, elementum is based on blockchain technology. Artwork, edition and every transaction, origin and owner are registered in the blockchain. For each edition, a so-called Non-Fungible Token (NFT) is created, which represents the certificate of authenticity. This solves a common problem in the digital art scene: it is not uncommon for works to be used illegally due to the lack of copy protection systems and regulated distribution platforms. Thanks to NFTs, it is clearly defined who owns an artwork and how many pieces a work is limited to, even though they are digitally available for all to see. Furthermore, digital artworks are attributed value through NFTs. Until now, digital art did not have the same value as, for example, a sculpture or a classical painting. With NFTs, which are unique, non-replicable and non-destructible, it is possible to provide real-time proof even for virtual goods and thus create a claim of ownership.  

Purchase, Sale and Trade

Registration on the blockchain also enables direct payments from buyers to creators, as well as direct trade among art lovers. Prices are quoted in US dollars and converted to the current value in Ether (ETH) at the time of purchase. When payment is made, the ERC-721 Smart Contract used converts the cryptocurrency received directly back into a digital form of the US dollar and automatically transfers the corresponding amount to the artists. Payment can be made both with cryptocurrency and via credit card. This enables access to digital art even without prior knowledge of the crypto world. Trading among art lovers is also facilitated by the blockchain. By withdrawing the token into a private crypto wallet, users can sell their collection as an investment on the thriving market of NFTs (e.g. OpenSea).

«The market for digital art is still in its infancy, but marketplaces are springing up like mushrooms. The careful curation of hip artists is becoming more and more important, which is why we rely on cooperation with renowned curators. Only works by selected artists are available for purchase on elementum. From our point of view, this is the key.»

Tom Rieder, Founder and CEO of dloop

Project team

Till Könneker
Has a dreaded eagle eye and watches over the quality of our products. Often indulges in his thoughts and forges plans for how Apps with love can reach the next level without losing a life. Loves cats, kids and liquorice.

Till Könneker

Creative Direction | Co-Founder
Fabienne Meister
Managing projects and solving problems are a piece of cake for her. She can juggle eight burning balls while practicing show jumping on her blind Shetland pony. Easy!

Fabienne Meister

Quality Management & People Development
Such an innocent look often belies a wiliness you wouldn’t expect. Vanessa’s a bit of mega-mind and uses her brainpower for design, animation and top grades in school.

Vanessa Albrecht

Interactive Media Design apprenticeship
Pascal Marco Caversaccio
Pascal is a deep-tech enthusiast, entrepreneur at heart, and is advising Apps with love in all things blockchain. Furthermore, he is the Founder and CEO of DAITA Technologies, a Swiss-based startup specialising in transforming raw data into AI-ready data sets at scale.

Pascal Marco Caversaccio

Blockchain Consultant
He might well have simply kept on running his award-winning pasta restaurant but that would have been a waste of his other talents. After all, Gabriel has a black belt in UX Design and makes the Basel office Olympic-fit in all disciplines.

Gabriel Tenger

Head of Concept & Design Basel
Stephan Klaus
Maintains the overview when the through-view isn’t possible. Also known as Mr Gadget because he’s on a first name basis with every device imaginable. His expertise is extensive. Ask him anything you want and he’ll know the answer.

Stephan Klaus

CEO | Co-Founder
Overview
Till Könneker
Till Könneker
Creative Direction | Co-Founder
Has a dreaded eagle eye and watches over the quality of our products. Often indulges in his thoughts and forges plans for how Apps with love can reach the next level without losing a life. Loves cats, kids and liquorice.
Fabienne Meister
Fabienne Meister
Quality Management & People Development
Managing projects and solving problems are a piece of cake for her. She can juggle eight burning balls while practicing show jumping on her blind Shetland pony. Easy!
Vanessa Albrecht
Interactive Media Design apprenticeship
Such an innocent look often belies a wiliness you wouldn’t expect. Vanessa’s a bit of mega-mind and uses her brainpower for design, animation and top grades in school.
Pascal Marco Caversaccio
Pascal Marco Caversaccio
Blockchain Consultant
Pascal is a deep-tech enthusiast, entrepreneur at heart, and is advising Apps with love in all things blockchain. Furthermore, he is the Founder and CEO of DAITA Technologies, a Swiss-based startup specialising in transforming raw data into AI-ready data sets at scale.
Gabriel Tenger
Head of Concept & Design Basel
He might well have simply kept on running his award-winning pasta restaurant but that would have been a waste of his other talents. After all, Gabriel has a black belt in UX Design and makes the Basel office Olympic-fit in all disciplines.
Stephan Klaus
Stephan Klaus
CEO | Co-Founder
Maintains the overview when the through-view isn’t possible. Also known as Mr Gadget because he’s on a first name basis with every device imaginable. His expertise is extensive. Ask him anything you want and he’ll know the answer.
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