App store optimization

Why your app store presence matters

With around 7.5 million apps available across the app stores – about 2.5 million in the Google Play Store and 4.9 million in the Apple App Store – the competition for visibility and top rankings is enormous.

The right strategy is key: 65% of all app installations originate from search queries directly in the app stores. Discoverability is therefore crucial – if an app can't be found, it can't be downloaded.
And even when users do find your app, you've very little time to convince them. On average users spent no more that 7 seconds on an app store listing before deciding whether or not to download the app.

A strong, convincing and professionally optimized presence in the app stores therefore determines whether an app is discovered, downloaded and used, or whether it gets lost among millions of other.
We understand the nuances, rules, and opportunities of the app stores and help you showcase your app in the best possible light while optimizing your app store presence.

What makes for a successful app store presence?

Publishing an app in the Apple App Store or Google Play Store requires more than just the app itself. A compelling presentation consists of several key elements:

• A distinctive and meaningful app name 

• A concise subtitle 

• Compelling descriptions and the right keywords

• An appealing app icon

• High-quality preview images and videos 
  

Each of these elements influences discoverability, ranking and conversion rate – and thus the success of your app. App Store Optimization (ASO) aims to make these elements as optimal as possible.

We have the expertise – and the right tools

With the help of AppTweak – our trusted ASO tool – we identify the most relevant keywords for your app, compare your app store presence with that of your competitors, and optimize the text elements according to ASO best practices.

We're AppTweak ASO certified and have access to the relevant data and metrics to optimize your app store presence. We use AppTweak to continuously monitor the performance of your App Store presence, track relevant keywords and rankings, and provide regular recommendations for optimization. Because, just like search engine optimization, App Store optimization isn't a one-time thing but an ongoing process.

Our design team ensures that your app is presented in an appealing way through its preview screens. This allows potential users to grasp the value of your app within seconds – a crucial factor for conversion.

Since we've usually already have a deep understanding of your app and have the needed design assets, we can create screenshots quickly while ensuring that everything is visually consistent.

In the blog post "Tips and tricks for App Store optimization", we share detailed information and more practical examples on the topic.

Since 2010, we've been supporting our clients not only in the design and development process, but also with the release in the app stores. This means we understand the unique characteristics of the stores from both a technical and a marketing perspective – and know exactly what it takes to create a successful app store presence.

With an optimized app store listing, we help your app gain greater visibility, attract more downloads, and ultimately achieve greater success.