Marketing for apps and websites

No marketing, no users

There are simply too many apps and websites out there to skip investing time and budget into proper marketing. The most user-friendly website and the most beautiful app are worthless if no one knows about them. To prevent your development costs from going to waste, we support you with the right marketing strategy.

Taking the full context of communication, product, development roadmap and target market into account, we create the right package of measures - sometimes also in collaboration with partners.

Brand development and branding

To market a product effectively, you need a strong brand that creates identity and sticks in people's minds. We support you in developing a new digital product, including brand development, or help you refresh an existing branding.

App Store Optimization

With today's abundance of available apps, it's essential that your app is prominently displayed and easy to find directly in the app stores. An optimized App Store presence is the only way to stand a chance at getting enough organic downloads in an increasingly competitive market.

Since App Store uploads are practically daily business for us, we know what matters and have the key tips and tricks to ensure nothing goes wrong during the upload process. We help create the right text and screenshots, keep an eye on rankings and reviews, and assist with ongoing optimization.

Landing pages

Effective product marketing usually typically requires an engaging landing page that communicates and visualizes the benefits of the app or service simply and clearly. If you've developed an app or another digital product with us, we help you communicate it to the outside world with a matching landing page.

Product videos

Motion graphics and video are the gold standard: for many target groups, a short, punchy video introducing the core functions of a digital product is much more accessible than a dry wall of text. A well-made video also drives more downloads in the app stores. Since we already know and understand the products we develop with our clients, there’s no need for extensive briefings. Win-win!

Social media campaigns and paid advertisements

Social networks offer great potential and numerous opportunities for marketing digital products - for example, for building an early user base. Together with specialized partners, we provide support with communication concepts and campaign planning.

In addition to organic content distribution via social media, paid advertising can have a major impact depending on the target group and product type. Together, we identify where your advertising budget can be used most effectively: sponsored content on LinkedIn, ads via Instagram, or perhaps Google Search Ads? With a solid concept and precise analysis, we arrive at the right mix.

The right data as a basis for decision-making

In order to market a (digital) product or service effectively, you need the right data as a basis for decision-making. We help you collect the right data, present it clearly and derive the appropriate marketing and development measures from it.

Why marketing from Apps with love?

Because we know the solutions we develop inside and out, we can offer an optimal use of synergies: we know the product, the corporate identity, and we already have the necessary assets and designs. We understand the landscape of digital products and know what matters when it comes to app marketing and website discoverability.

We have a network of partners who support and complement us on larger marketing campaigns and in the creation of photo and video material.

Together with our clients, and depending on the product and target group, we evaluate which marketing measures make sense and help put together the right package.