MNTD.

The People's Network
MNTD. by Rak Wireless is a provider of so-called Helium Hotspots. We supported MNTD. in preparing the international launch of two new Helium Hotspots as well as building the associated website including an online store.
Client
Rak Wireless
Year
2021
Categorie
Marketing, Concept and design, Web development
Links

Direct Availability for End Customers  

The Singapore-based start-up MNTD. has set itself the goal of making the hotspots directly available to end customers instead of using distributors and thus delivering them quickly and reliably. In other words, to sell the "basic foundation" of the People's Network directly to people, instead of using long and expensive supply chains.

We have been working with MNTD. since RAK Wireless planned to launch this direct-to-consumer brand and to launch the brand internationally with the initially two new Helium Hotspots. This included the design and development of the website with an integrated Shopify store, as well as consulting around the brand and the creation of a pre-launch campaign and product video. 

Teaser Campaign

The demand for hotspot miners is high, but availability is scarce. The Helium community is therefore very interested in suppliers who actually have miners "in stock" and sell them at reasonable prices. To generate attention around MNTD. and the limited gold miner, Apps with love has launched a pre-launch campaign and developed the slogans "OMGold" and "get MNTD"

MNTD. Teaser Kampagne OMGold
MNTD. Teaser Kampagne Get MNTD
MNTD. Teaser Kampagne OMGold
MNTD Teaser Kampagne Get MNTD

Product Clip

Just in time for the launch of the MNTD. Hotspot Miner we created in cooperation with Format8 a kind of "unboxing video", which puts the Goldspot Miner in the best light.

Web Shop

Our work for MNTD. included the conception, design and implementation of the website. For the e-commerce part, we relied on an integration of Shopify. From the beginning it was clear that there would be an enormous run on the miners, which are available in limited quantities, so only the most stable and proven store solution was eligible.

Behind the website with a simple interface a sophisticated architecture is hidden. As with many of the websites we have developed, Statamic is used as the content management system (CMS). Due to the expected server load, however, we do not host on just any server, but generate static pages with a Statamic addon, which are then hosted on Cloudflare. We have also automated the process for generating the static pages especially for this case. It can be triggered directly from the CMS via an additional small, specially developed Statamic addon. So far this setup has withstood every onslaught. What has not always worked great is the checkout process via Shopify. This is because the majority of the mining community is technically experienced and tries to get hold of as many miners as possible by all means (i.e. bots).

UI der MNTD Website auf Phone und iPad

Mechanism for Bot Protection 

The numbers of the individual drops (pre-announced times at which a certain number of miners are available) show well why this protective mechanism is important. 

In the second US drop, the 8,000 miners sold out within 11 minutes. Out of 2.12 million site visits within these few minutes, 58,000 automatic access attempts (bots) were blocked. 

This protection towards bots is important on the one hand to keep the site running, on the other hand to give the "real" users a fairer chance to buy. Even more so, because MNTD. has made it a goal to make the miners available to as many people as possible and wants to prevent miners from being resold overpriced on other platforms. Despite Shopify's best efforts and the limit of two miners per buyer, not everyone got a fair chance, which can be very frustrating. Even better solutions for the future are already being worked on.

Marketing Character "Mr. MNTD."

To encourage interaction with the Helium community and strengthen MNTD. as a brand, the character "Mr. MNTD." was created. In short videos on Twitter, he answers questions from the community and makes other nonsense to shorten the time between drops. The twist: the whole thing is structured as a little game in which Twitter followers can get involved and win MNTD. merch.

Project Team

Till Könneker
Has a dreaded eagle eye and watches over the quality of our products. Often indulges in his thoughts and forges plans for how Apps with love can reach the next level without losing a life. Loves cats, kids and liquorice.

Till Könneker

Creative Direction | Co-Founder
Eduard Zielke
Our secret agent par excellence: disguised as a project manager during the day, he spies on customers as a bartender at night while shaking martinis, communicates in every language imaginable, and should things get really tricky, he can always fall back on martial arts. His name is Zielke - Eddy Zielke.

Eduard Zielke

Project Management
Kajetan Som
He could easily earn his money with Photoshop artwork, but to our delight he also likes to implement web projects. With degrees in computer science and visual communication, he brings the perfect mix of skills to the table. And thanks to the Google Meet background feature, we still get to enjoy his penchant for graphics, typography and whimsical image compositions.

Kajetan Som

Web Development
Rémy Böhler
If he wanted to, he could program a website with his little toe while blindfolded... but he doesn’t want to. Our secret weapon when it comes to web development.

Rémy Böhler

Head of Web Development
Nick Gerber
Our youngest designer, who can still teach the old dogs a trick or two. He knows every shortcut and every Easter egg. There’s not a single software tool that he hasn’t already tested and sworn at.

Nick Gerber

Concept & Design
Michael Schranz
In Michael, superhuman marketing and business know-how are tightly crammed into one person. Two green thumbs and a previous life as a builder make him survivor of the fittest. But careful: he’s not only the master of the art of speed pitching and public speaking but also of the filibuster.

Michael Schranz

CXO & Business Development
Stephan Klaus
Maintains the overview when the through-view isn’t possible. Also known as Mr Gadget because he’s on a first name basis with every device imaginable. His expertise is extensive. Ask him anything you want and he’ll know the answer.

Stephan Klaus

CEO | Co-Founder
Overview
Till Könneker
Till Könneker
Creative Direction | Co-Founder
Has a dreaded eagle eye and watches over the quality of our products. Often indulges in his thoughts and forges plans for how Apps with love can reach the next level without losing a life. Loves cats, kids and liquorice.
Eduard Zielke
Eduard Zielke
Project Management
Our secret agent par excellence: disguised as a project manager during the day, he spies on customers as a bartender at night while shaking martinis, communicates in every language imaginable, and should things get really tricky, he can always fall back on martial arts. His name is Zielke - Eddy Zielke.
Kajetan Som
Kajetan Som
Web Development
He could easily earn his money with Photoshop artwork, but to our delight he also likes to implement web projects. With degrees in computer science and visual communication, he brings the perfect mix of skills to the table. And thanks to the Google Meet background feature, we still get to enjoy his penchant for graphics, typography and whimsical image compositions.
Rémy Böhler
Rémy Böhler
Head of Web Development
If he wanted to, he could program a website with his little toe while blindfolded... but he doesn’t want to. Our secret weapon when it comes to web development.
Nick Gerber
Nick Gerber
Concept & Design
Our youngest designer, who can still teach the old dogs a trick or two. He knows every shortcut and every Easter egg. There’s not a single software tool that he hasn’t already tested and sworn at.
Michael Schranz
Michael Schranz
CXO & Business Development
In Michael, superhuman marketing and business know-how are tightly crammed into one person. Two green thumbs and a previous life as a builder make him survivor of the fittest. But careful: he’s not only the master of the art of speed pitching and public speaking but also of the filibuster.
Stephan Klaus
Stephan Klaus
CEO | Co-Founder
Maintains the overview when the through-view isn’t possible. Also known as Mr Gadget because he’s on a first name basis with every device imaginable. His expertise is extensive. Ask him anything you want and he’ll know the answer.
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