Concept and design for apps: made with love by Apps with love.

Concept and Design

Design is the key to the accessibility of software. Our concept and design team creates user experiences that are clear and easy to operate. Decisive for the implementation of user-friendly software is the close collaboration between design, user research and software development – this is key to the creation of extraordinary products. A carefully considered concept as well as a clear design language create a user experience in which the functions and content can be used without effort and with pleasure. Throughout the whole design process, we work with interactive prototypes to ensure that we can experience and test all aspects of the design at an early stage.

Design thinking
with a system

We solve complex challenges of digital systems with a clear design process which follows the approach of design thinking. People from different disciplines work together on solutions. Questions are developed which take the needs and motivation of the customers and users into consideration and explore the technical possibilities to then develop concepts that can endure in the market. We understand the starting position and challenges; we observe the existing solutions and how the users deal with them; we develop ideas, validate our hypotheses and then refine the potential solutions.

It all begins with a sketch

In digital products, too, the design process usually begins with simply sketches, whether to determine a layout structure or to develop certain design elements. Drafting with pen and paper is the simplest and quickest way to try out initial ideas.

From the sketchbook of Vera Schürch

Using prototypes to test look and feel

Very early on, often already in the user research phase, we work with prototypes, which can feel like a finished app or make specific aspects of the user experience and the operating concept tangible. This makes it possible for us to see exactly how the product will feel and thus offer greater added value to the customer.

Interface and user experience design

This is all about the design of the interaction with digital products and services on the various media. To make sure that the users understand an interface and can use it intuitively, user guidance must be self-explanatory, clear and reduced to the essential elements. This begins with the reduction of the content and functions and runs through to the animation of operational elements or a suitable sound and haptics concept. The focus is on the user experience and to this end we have to know the users and their needs in order to be able to generate solutions for them and thus the expected added value.

UX Writing - Providing Orientation for Users

A good user experience with an intuitive interface requires not only a beautiful design, but also easy-to-understand and clear microcopy. "Microcopy" refers to the conversational aspects of the UX, i.e. individual words and short text modules that enable users to find their way around a digital product and navigate through it. Specifically, it's about buttons, labels, error messages, onboarding texts, success messages, call-to-actions, empty states, and so on.

UX Writing aims to design microcopy so that an interaction with a digital product feels as natural as possible. For example, users should understand exactly what happens when they click a button. Good microcopy guides users, gives them assistance, and leads them to their goal. It is clear, concise, useful and consistent - all while respecting the brand voice.

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