More flexibility and more diverse options thanks to digital offers
There are many reasons for implementing digital vouchers, discount coupons and tickets. In contrast to conventional paper vouchers, owners most probably always have digital coupons with them on their smartphones. In addition, offers in digital form can be personalized and tailored to the preferences of consumers more easily, scatter loss from couponing campaigns is minimized, success is easy to measure, and this data allows measures to be optimally aligned with the needs of the target group. Campaigns can be controlled in a very targeted manner depending on various triggers and market conditions can be responded to quickly.
If digital coupons, vouchers or tickets are integrated into apps, they represent a good opportunity to increase usage (frequency of use, retention) and engagement with the app. After all, a successful app is not one that is downloaded often, but one that is also used frequently. The retention rate, the percentage of people who return to the app within a certain period of time, is a more meaningful measure than pure download numbers when it comes to analyzing the success of an app.
However, engaging app users and convincing them to use apps regularly is not an easy task. Goodies, vouchers, and coupons can be a great help in this regard. As part of customer loyalty programs in combination with gamification, digital vouchers, sweepstakes and goodies can satisfy both people's play instinct and the obvious desire for discounts (saving money). Incentives are provided to return to the app on a regular basis.
The added value that the end users experience through the coupons can also greatly increase the recommendation rate and thus the passive promotion of apps.
For the success of these campaigns and the achievement of the set goals it is very important that everything runs smoothly from receipt (user is informed) to the redemption of digital vouchers. A clean end-to-end user journey with a good user experience and ease of use (designed for the DPU, i.e. the dumbest possible user) is important here. It must not be too difficult or cumbersome to redeem coupons.
In the last years we were allowed to individually tailor and implement our voucher service for different customers and have collected countless experiences, which we'd like to share. Below are a few customer projects where we have integrated goodies in the form of vouchers or discount coupons in various ways.