What is UX writing?
UX stands for user experience, i.e. the experience of users when dealing with a (digital) product. A good user experience includes not only a beautiful design and an easy-to-use user interface, but also good and easy-to-understand text elements.
UX writing involves formulating and naming these text elements within a user interface. UX writing aims to design texts in such a way that they are clear, easy to read, helpful and purposeful for users. A digital product should be usable without frustration.
The text elements are called "microcopy" because they are individual words and short text modules: Buttons, labels, error messages, onboarding texts, success messages, call-to-actions and so on.
Although microcopy only consists of single words, tiny text modules or short texts, these elements are essential for users to find their way around a digital product and navigate through it. Microcopy provides essential help in interacting with a digital product and is therefore a driving force for conversions.