In addition to being a fast and direct communication channel, MIA is also a helpful tool in the daily work routine, offering a variety of useful functions, such as booking meeting rooms or topping up badges via Twint.
Why a mobile app for the intranet?
This was one of the first questions asked in the initial concept phase. Is there even a need for a native app if the intranet (responsive design) can already be used on the smartphone?
After more than two years in use, the answer to this question in the context of MIA is clearly "yes". The number and duration of intranet visits have increased considerably since the introduction of MIA. The number of accesses to the intranet via mobile has increased fivefold compared to "pre-MIA" times.
However, it was clear to everyone involved in the project that the native app would only create real added value if, in addition to the existing content and functions of the intranet, additional features that were only available in MIA and that were designed for smartphones specifically were integrated.
The additional possibilities of the native app compared to the web app variant were used accordingly. Examples include personalizable push messages, better UX for login, security functions such as a fire alarm (localized) or SOS function, or the interface with Twint for topping up the credit on the Swisscom employee badge.
The 4 main areas of MIA - Home, Newsfeed, Notifications and Menu
The core features of MIA
Search colleagues and phone numbers
Chatbot to schedule meetings & book rooms or ask for the menu
Top up badge with TWINT
SOS button to trigger emergency call
Expense report
Overview of business trips
Like & comment on news or posts by colleagues
The features of MIA make the everyday work of Swisscom employees easier and safer
There are also other app features, some of which are only made available temporarily for Swisscom events or for a specific internal target group:
"Scratch and Win" - scratch card
Event function with location plan, agenda & impressions, for example for a management event or the Swisscom Games
Level-Up: Personalized learning modules for the continuous development and knowledge enhancement of employees
Additional features for internal events & staff development
User-centred approach from the beginning
From the first idea to the continuous improvements of MIA, different stakeholders and especially end-users have been involved in the development process. From surveys to co-creation workshops to usability testing, different user research methods and tools were used. This approach helped the project team to achieve broad acceptance and to tailor the user experience (UX) significantly to the target group. In the course of the development work, more than 350 feedbacks and test results were collected, interpreted and used for the ongoing optimization of existing and new features.
"To make the daily work of all employees smarter and easier with MIA, the close cooperation with Apps with love and their needs-oriented approach was the recipe for success. The "MY" in My Intranet App, was capitalized on."
Matthias Hunzinger, Lead Digital Communication Apps
Tight collaboration in a mixed team of Swisscom and Apps with love
The backend and security-related parts of the app such as authentication and login are developed, managed and monitored by Swisscom. The frontends are designed and implemented by Apps with love.
Thanks to a very close collaboration in the development team, MIA is an app that meets the needs of Swisscom employees and makes their everyday work easier.
Key Facts:
9,800 monthly active users
Mobile access to the intranet is 5x higher than before the development of MIA
4.5 million CHF top-ups of badges via Twint per year
69% of employees surveyed find MIA useful or very useful
