Migros Christmas Mail

For Stronger Cooperation
Migros' "Online Christmas Hub" 2021 combines inspirations around Christmas with the Migros Christmas Mail initiative. With the help of a postcard generator, Christmas greetings in the form of postcards could be created and sent.
Migros Genossenschafts Bund
Web development

Leaving no One Alone

The centerpiece of the Migros Christmas Campaign 2021 was the initiative of Migros-Engagement in collaboration with Spitex Switzerland: the Migros Christmas Mail. The project aims to draw attention to the issue of "being alone" in all age groups and to contribute to a stronger cooperation between people.

Around one third of the Swiss population feels lonely - since Corona, this trend has even been on the rise. Particularly during the difficult Christmas season for many people, there should be increased awareness and attention drawn to this issue. With the Christmas Mail Initiative, Migros encourages the population to reach out to all people who feel alone and thus make a contribution against loneliness.

Create Your Own Postcards

With a postcard generator created especially for this campaign, users could quickly and easily design their own postcards and send Christmas greetings.

Write a letter

The postcards were printed by the Swiss Post and sent to Spitex organizations throughout Switzerland. Spitex employees then delivered the postcards to the people concerned. There was the possibility to indicate a sender, so that acquaintances or even friendships could develop.

Raphael Jung

"With Migros Christmas Mail, we realized a true heartfelt project within a very short time with Apps with love. The user-friendly postcard generator with intuitive backend was met with great enthusiasm both internally and externally."

Raphael Jung, Project Manager Migros Genossenschaftsbund

Inspiration for Christmas

There were also decoration tips, gift ideas, recipes and special offers to discover on weihnachten.migros.ch. Links to other Migros touchpoints, such as Migusto, Famigros or Migros Online, ensure conversion paths to other Migros offers and make it easy for customers to navigate through the Migros cosmos.

Involving the Customers

In collaboration with partner agencies Wirz, Mutabor and Apps with love, Migros succeeded in inspiring its customers to take action and thus make a contribution to the community. With more than 500,000 views of the campaign page and over 33,000 postcards sent out, the campaign was a complete success.

Roman Hofer
Roman Hofer
Co-Head of Project Management
Always has a smile on his face and is ready to crack a joke, but when it's serious you can rely on him like no other. When he's not out in the fresh air with his phone to his ear, you're sure to find him on a bike trail.
Rémy Böhler
Rémy Böhler
Head of Web Development
If he wanted to, he could program a website with his little toe while blindfolded... but he doesn’t want to. Our secret weapon when it comes to web development.
Matthias Tschanz
Matthias Tschanz
Technical Lead Backend Development
Plant power gives him his calmness, strength and height. As well as many programming languages, he also knows a few very potent magic spells that turn people into animals – so watch out!
Barbara Sollmann
Barbara Sollmann
Project Management
Friendly but determined - this is how Barbara manages projects and keeps even the most complex projects under control. With experience as a manager with DYI, interior design, market research, or now with us with web projects, she brings the right PM know-how to our team in Basel.
Patrick von Arx
Patrick von Arx
Support & Help Desk
He dared to make the leap across the pond: from client to agency side. He therefore knows exactly how to make customers happy and stays as cool as a cucumber when solving problems. As a compensation, he rides a motorcycle, and despite the lack of evidence, sharp tongues persistently claim that he likes the Ballermann...
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