Leaving no One Alone
The centerpiece of the Migros Christmas Campaign 2021 was the initiative of Migros-Engagement in collaboration with Spitex Switzerland: the Migros Christmas Mail. The project aims to draw attention to the issue of "being alone" in all age groups and to contribute to a stronger cooperation between people.
Around one third of the Swiss population feels lonely - since Corona, this trend has even been on the rise. Particularly during the difficult Christmas season for many people, there should be increased awareness and attention drawn to this issue. With the Christmas Mail Initiative, Migros encourages the population to reach out to all people who feel alone and thus make a contribution against loneliness.