Peeps

Daily Bubble Burst
For the content app, which shows the diversity of young people in Switzerland, we were able to implement the development and supported the app marketing measures.
Client
Intr & PostFinance
Year
2022
Categorie
Software development, Marketing
Links

In the Peeps app, a young person is portrayed every day. In doing so, the diversity of young people in Switzerland is shown. In the form of several articles published throughout the day, the life worlds and favorite topics and interests of young people from all parts of Switzerland are presented.

Fabienne, actress
Moa, Breakdancer
Stella, Storyteller

Algorithms that provide a curated feed in other content apps can be helpful, but they also make it difficult to break out of your comfort zone. Peeps, as a "daily bubble burst," helps people get in touch with a wide variety of topics. An interview with a young violin maker from the Bernese Oberland, book recommendations from queer artists, or a video about running training with a young triathlete - all this is possible in the content part of the app. 

Matching the respective interests of the portrayed person, a product is offered daily at half the price in the store. Other products, events or subscriptions can be won in raffles.

Shop overview and discounted MacBook Pro

By young people for young people

The app was designed by young people for young people. The entire content team consists of young editors, photographers, illustrators and - because the app is available in three languages - translators.

German contribution about interim use
French article about roller derbies

Understanding the User Journey

In Peeps, we have integrated an ads attribution tool to track and understand the user journey. This allows us to analyze from which channels users access the app, which features they use, and when they leave, helping us to determine which channels are best suited to reach the desired target group and which ads generate the most downloads.

The more is known about the user journey, the sooner and more efficiently improvements can be made in marketing and ultimately in the app itself.

PostFinance as the Enabler

The project is supported by PostFinance. PostFinance customers under 30 have access to all content and functionalities of the app free of charge. PostFinance thus offers its young customers exciting content, benefits and inspiration on a daily basis. Non PostFinance customers can buy a subscription and thus also access all content.

Full Service - Software Development and App Marketing Support 

In this project we were responsible for the complete development of the native app frontends (iOS, Android), as well as the backend and a CMS for the management of the app content. 

Besides the development work, we are part of the app marketing team, optimized the app store presence and texts (ASO Services), evaluated and implemented the Adjust Ads Attribution SDK and implemented the Peeps explainer video together with Format8

Even after go-live we are involved in product management with support services, hosting, monitoring, operations and consulting.

Overview
Sara Weibel
Sara Weibel
Co-Head of Project Management
She manages to finish everything that looked at one time like it would never end. Her forebears once worked on the pyramids at Giza, the Chinese wall and the Eiffel tower.
Alain Stulz
Alain Stulz
Technical Lead iOS Development
iOS developers with advanced skills. He has a Bachelor of Science degree from the University of Bern in his pocket and the improvement of our office automation always in mind. The ace hidden in our sleeve!
Benedikt Gottstein
Benedikt Gottstein
Lead QA & Software Testing
He once explored space and the planets, but has since opted for a somewhat less offbeat career: He puts our developments through their paces and makes sure that the test equipment park is always up to date and equipped with the latest gadgets. A little bit of fancy technology is still allowed.
Michel Utke
Michel Utke
Android Development
If you had to name him after a saying, it would be "the early bird catches the worm". Always the first to arrive at the office, he nonchalantly wears slippers, prefers to hydrate himself with chocolate milk, and if he ever gets tired of developing android (or as he calls it "androidlen"), he has the talent to become the next Paul Laciga.
Michael Schranz
Michael Schranz
CXO & Business Development
In Michael, superhuman marketing and business know-how are tightly crammed into one person. Two green thumbs and a previous life as a builder make him survivor of the fittest. But careful: he’s not only the master of the art of speed pitching and public speaking but also of the filibuster.
Maya Walther
Maya Walther
Marketing & Sales, UX-Writing
Highly qualified know-how, pragmatism, efficiency, creativity: she has it all. Fresh texts and new ideas lift our marketing team to the next level.
Stefan Spieler
Stefan Spieler
Concept & Design
Design professional in all aspects. Has a beard now but is still up for every sort of goofing around when it comes to design, games, 3D, table tennis, swimming, horse riding or reading. One of the first with us and still one of the nicest.
Rémy Böhler
Rémy Böhler
Head of Web Development
If he wanted to, he could program a website with his little toe while blindfolded... but he doesn’t want to. Our secret weapon when it comes to web development.
Yannick Pulver
Yannick Pulver
Technical Lead Android Development
Our Android dev with style! He could have been the new face of Dior in Paris but instead he was drawn to the mountains, where he observes the beauty and richness of nature.
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