Around 27,000 people work at Zurich Airport and in the Circle - a large and particularly valuable target group. Employees benefit from numerous discounts and special offers in the restaurants and shops at the airport. The ZRH Insider app was developed to make these benefits better known and more easily accessible to employees and to strengthen the employee community.
With the ZRH Insider app, employees always have their "Insider Card" - their discount card - to hand digitally. Presenting the Insider Card entitles employees to discounts in over 100 shops & restaurants.
The app provides users with an alphabetical overview of all shops and their airport benefits & deals as well as practical information such as opening hours.
In addition to the generally valid airport benefits, there are time-limited, one-time redeemable special offers (deals) that can be favoured. Users are reminded of favoured deals by push message before they expire. This makes it easier for users to redeem deals efficiently.
Action-based push messages activate employees as a target group with strong purchasing power, which in turn benefits shops and restaurants as important business partners for the airport.
Thanks to the integrated airport news, employees remain promptly informed about airport news or short-term operational information - such as employee parking. Thanks to ZRH Insider, internal news can be communicated to employees in a simple, target group-orientated and timely manner.
The design of the ZRH Insider app blends seamlessly into the design of the airport's existing multisite platform. The consistent design system of Zurich Airport is used. The consistent design language, illustrations and standardised elements such as icons, illustrations or buttons ensure recognition and that users can quickly find their way around.
The understated, simple user interface puts the added value of the app - the deals and offers - at the centre.
Users can log in with their existing profile on the Zurich Airport website, which keeps access to the app uncomplicated.
The following figures show that ZRH Insider offers added value for employees at the airport and meets their needs.
Around 20,000 downloads from April to January 2024
Almost 7,000 active users per month
Around 800 active users per day
Around 900 redeemed deals per month
The ZRH Insider App is geared towards future needs and is constantly being developed and supplemented with new practical features.
The ZRH Insider app is part of Zurich Airport's multisite platform, for which Unic is responsible for the design, development and operation. Unic decided to work closely with us to implement the app.
