Rewards for healthy activities.
Through Apple Health and Google Fit, the app allows plus points to be collected with all major health apps. However, users aren’t just rewarded for sporting activities but also for other actions such as memberships in social or preventative associations, precautionary measures and loyalty to Helsana. These can be easily transformed into points by presenting photographic evidence. Above all, Helsana wants to use the app to keep in touch with healthy insured parties who, because they make few claims, have otherwise little contact with Helsana. The healthy lifestyles of the customers are rewarded through the app.